I've been using DuckDuckGo as my default search engine instead of Google for about 12 months. This is why I could never go back.
The main reason I switched over in the first place was a privacy concern. Spawned from a talk by the irrepressible Aral Balkan, the notion of corporatocracy was first lodged in my brain. Google weren't just storing all my search history, but they were using it for all manner of things except for the one thing they assured me it was for; improving my searching.
2. Quality of Search
Using Google you're subject to what is known as the filter bubble. The filter bubble is where your search results are conditioned by the history of your previous searches. That means that different results are shown to different people. Not everyone who searches for Donald Trump (or guns) sees the same thing.
There is no filter bubble on DuckDuckGo. The ability to switch which local region you're searching in gives you more options and ultimately, a truer search.
Look at it. Look how clean it is! Don't like how it looks, then head straight to part 4!
Lose the visual clutter of Google, and the mismatching styles and enter some gentle alignment and you get DuckDuckGo. Search for a topic like Airbnb and you'll get a tidy summary (from Wikipedia of course) at the top of the page, and some genuinely related links to the right. All of this in your search results.
Search for an HTML snippet like <td>, and you'll get an HTML table in correct syntax ready for you to copy and paste. Occasionally a StackOverflow answer will even appear up there!
So you don't like how it looks and you prefer Google. Why?! Only joking.
You can change how DuckDuckGo both looks and behaves. You can change the default ProximaNova font to Helvetica Neue, or the colour to pink. You can change the way links open, or stop the favicons from displaying. You can truly cater it to your tastes.
5. Instant Search
You know how Google can give you the results to basic arithmetic, or tell you the weather without having to leave your search results? Well DuckDuckGo have been doing that for longer, and arguably, they do it better.
The weather is supplied by the wonderful and gorgeous Forecast.io (now renamed DarkSky), the clean strokes and bold lines are a breath of fresh air.
But perhaps the cleverest thing, is DuckDuckGo's ability to play a song from within the search results. Try it. You can play a Soundcloud tune without ever having to leave your search results.
Oh, and if you search for "Stopwatch" you get (you guessed it) a working stopwatch.
Bangs are the most useful part of DuckDuckGo. A bang is when you type an "!" followed by a letter, and then type your search query to instantly search on another site. Directly. Use wikipedia right from DuckDuckGo; "!w trainspotting", or thousands of other sites.
You can use it to search Google if you need to, !g or !guk or even !maps. It's such an intuitive way of searching. Visit DuckDuckGo for the full list (or submit your own)
It'll work with !wikipedia, or !stackoverflow, !verge, and so on and so on (9,088 at the time of writing. Wow).
But the best part? DuckDuckGo does all of this anonymously, and if you don't know why that's a big deal (or if you don't care) then I implore you to watch Aral's talk below.
For a visual comparison of privacy at DuckDuckGo vs Google, check out this gorgeous infographic over at Opitlocal.org.
I hope you enjoyed this review of DuckDuckGo, but if not then please let me know in the comments!
I'm coming up to my 3rd year of using DuckDuckGo as a replacement for Google. And I haven't looked back. I would be lying if I said I never had to resort to Google once in a while – the image search tool and maps are still unparalleled.
But if you're reading this, I would still urge you to give DuckDuckGo a try (these 12 Things DuckDuckGo Can Do That Google Can't are totally fascinating).